Loox vs Reviews.io Pricing at Every Order Volume
October 20, 2026 · Testimonials
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For a Shopify store that wants reviews in its Klaviyo flows and stars in Google, REVIEWS.io is cheaper than Loox from 301 to 5,000 orders a month, by as much as $200 a month, and Loox is cheaper above 5,000 orders because Loox Unlimited stops at $299.99 while REVIEWS.io Grow keeps climbing. Loox only wins at the small end, up to 300 orders, where Convert at $49.99 undercuts REVIEWS.io Start-Up at $79. Pay REVIEWS.io yearly and it stays cheaper up to about 7,500 orders.
Loox prices come from its Shopify App Store listing, read on October 20, 2026. REVIEWS.io prices come from the price list its own pricing page loads for the order slider, read the same day, in US dollars before tax. The full ladders are on our Loox pricing and REVIEWS.io pricing pages.
Loox vs Reviews.io at a glance
| Loox | REVIEWS.io | |
|---|---|---|
| What sets the price | Orders a month on Convert, flat on Unlimited | Review invites a month, in fixed stops per plan |
| Free plan | Up to 500 orders, no video reviews | 25 review invites a month |
| Cheapest paid plan | Convert, $49.99 a month with 300 orders | Essentials, $29 a month with 300 invites |
| How it grows | $50 for every extra 300 orders | Start-Up $79 to $130 for 1,000 to 5,000 invites, Grow $175 to $525 |
| Price ceiling | $299.99 a month on Unlimited | None published, Plus runs to $1,499 at 320,000 invites |
| Klaviyo | From Convert | From Start-Up |
| Google, Meta and TikTok syndication from Convert | Google Seller Ratings from Start-Up | |
| Video reviews | From Convert | Photo and video collection from Essentials |
| Company reviews | Product reviews only | Product and company reviews from Essentials |
| Extras | Post purchase and on site referrals | 100 SMS invites a month from Start-Up |
| Billing | Through Shopify every 30 days, 14 day trial | Monthly or 20% off yearly, 14 day trial, one subscription per domain |
Two rows decide most comparisons. REVIEWS.io puts photo and video collection on its cheapest paid plan, while Loox keeps video for Convert. And Loox has a hard ceiling, while REVIEWS.io does not, so the answer depends almost entirely on how many orders you ship.
Loox vs Reviews.io pricing at your order volume
Both apps send one review request per order, so orders and invites line up. The table uses the cheapest plan of each that connects to Klaviyo and sends ratings to Google, since that is what most growing Shopify stores are buying: Loox Convert or Unlimited, and REVIEWS.io Start-Up or Grow. Loox adds a $50 block for every 300 orders past the first 300, and at 1,800 orders Convert reaches $299.99, the price of Unlimited. REVIEWS.io Start-Up stops at 5,000 invites, so bigger stores have to move to Grow.
| Orders a month | Loox | REVIEWS.io, billed monthly | Cheaper |
|---|---|---|---|
| 300 | $49.99 Convert | $79 Start-Up | Loox by $29.01 |
| 500 | $99.99 Convert | $79 Start-Up | REVIEWS.io by $20.99 |
| 1,000 | $199.99 Convert | $79 Start-Up | REVIEWS.io by $120.99 |
| 1,500 | $249.99 Convert | $90 Start-Up | REVIEWS.io by $159.99 |
| 2,500 | $299.99 Unlimited | $100 Start-Up | REVIEWS.io by $199.99 |
| 5,000 | $299.99 Unlimited | $130 Start-Up | REVIEWS.io by $169.99 |
| 7,500 | $299.99 Unlimited | $325 Grow | Loox by $25.01 |
| 10,000 | $299.99 Unlimited | $399 Grow | Loox by $99.01 |
| 20,000 | $299.99 Unlimited | $525 Grow | Loox by $225.01 |
The middle of that table is where most of the money is. A store shipping 1,000 to 5,000 orders a month pays $121 to $200 less on REVIEWS.io, which is $1,450 to $2,400 a year. Past 5,000 orders the forced move to Grow flips it, and from 10,000 orders up Loox is the cheaper app by roughly $100 to $225 a month.
Is Reviews.io cheaper than Loox if you pay yearly?
Yes, for longer. REVIEWS.io takes 20% off when you pay for a year, and Loox bills monthly through Shopify with no yearly price on its listing. On yearly billing Start-Up costs $63.20 a month at 1,000 invites, $80 at 2,500 and $104 at 5,000, and Grow costs $260 at 7,500 and $319.20 at 10,000.
| Orders a month | Loox | REVIEWS.io, billed yearly | Cheaper |
|---|---|---|---|
| 1,000 | $199.99 | $63.20 | REVIEWS.io by $136.79 |
| 5,000 | $299.99 | $104.00 | REVIEWS.io by $195.99 |
| 7,500 | $299.99 | $260.00 | REVIEWS.io by $39.99 |
| 10,000 | $299.99 | $319.20 | Loox by $19.21 |
| 20,000 | $299.99 | $420.00 | Loox by $120.01 |
A yearly contract is a commitment to a volume you have not shipped yet, though. If your store is growing fast, a REVIEWS.io annual plan bought at the 2,500 stop has to be upgraded as you pass it, while Loox Unlimited never moves.
Which is cheaper for a small store, Loox or Reviews.io?
It depends on what you want from the free and entry plans. Loox Free covers up to 500 orders a month at $0, with review request emails, photo review discounts and more than 17 widgets, but no video reviews and no Klaviyo. REVIEWS.io Free covers only 25 invites, so a small store pays $29 for Essentials, which already includes photo and video collection and company reviews.
- Under 500 orders and text and photo reviews are enough: Loox Free, at $0.
- Under 300 orders and you want video reviews: REVIEWS.io Essentials at $29 against Loox Convert at $49.99.
- Under 300 orders and you need Klaviyo flows: Loox Convert at $49.99 against REVIEWS.io Start-Up at $79.
Is Loox or Reviews.io better for a Shopify store?
Loox is the better fit for stores that sell on looks. Fashion, beauty, jewelry and home decor brands use it for its photo and video galleries and the referral program built into the same app, and it is rated 4.9 from 9,904 reviews on the Shopify App Store. Its flat Unlimited plan also makes it the predictable choice for a large store.
REVIEWS.io is the better fit for stores that want reviews to work beyond the product page. It collects company reviews as well as product reviews, sends Google Seller Ratings, imports reviews from other sources on Start-Up, and is priced per domain rather than per Shopify store, which suits brands that also sell on another platform. In the 1,000 to 5,000 order range it is also the cheaper app by a wide margin.
| Your store | Better buy | Why |
|---|---|---|
| Up to 300 orders, Klaviyo flows | Loox Convert | $29 a month cheaper than Start-Up |
| 301 to 5,000 orders, Klaviyo and Google | REVIEWS.io Start-Up | $21 to $200 a month cheaper |
| Above 5,000 orders, monthly billing | Loox Unlimited | Flat $299.99 against $325 and up on Grow |
| Visual products, galleries and referrals matter | Loox | Built around photo and video social proof |
| Company reviews and seller ratings matter | REVIEWS.io | Both on its lower plans |
Review request emails go out on the same post purchase timeline as the rest of your store flows, so it is worth checking them side by side. A store that recovers carts with abandoned cart recovery emails should make sure the review request does not land in the same week as a cart reminder for the next order, or customers read both as noise.
Can I switch from Loox to Reviews.io?
Yes. REVIEWS.io lists review importing among the Start-Up features, which is the route for bringing your existing Loox reviews across. Plan the switch at the start of a billing cycle: Loox bills through Shopify every 30 days, so removing the app ends the next charge, while a REVIEWS.io annual plan is a year of commitment from the day you start it. Keep the old widgets live until the imported reviews show on your product pages, so no page loses its stars in between.
What about Judge.me, Yotpo and Okendo?
Most stores price more than two apps. Judge.me has a single $15 paid plan that includes Klaviyo, which makes it cheaper than both at almost any size; see REVIEWS.io vs Judge.me and Judge.me vs Loox. Yotpo prices by order band and is compared in REVIEWS.io vs Yotpo, Loox vs Yotpo and Yotpo vs Judge.me. If you are already on Klaviyo, its own app is in Klaviyo Reviews vs Loox.
Where brand testimonials fit next to product reviews
Loox and REVIEWS.io both sell product reviews, asked for after every delivery and priced by order volume because every order is a request. That is the right tool for a product page.
A testimonial is a different asset. It is a named customer explaining why they trust the brand, in a sentence or a short video, used on the homepage, a paid social landing page, a wholesale page or an About page where a star average does little. You ask your best customers once, so it should not be priced per order. Testimonials collects them from one link, stores the customer's permission to publish with each one, and embeds them as a Wall of Love on your Shopify theme. Plans are flat, from $24 a month billed yearly with unlimited text and video, and the price does not move with your order count. See how it sits next to a review app on our Shopify testimonials page, or try the collector in the demo above.
Collect proof without chasing
Send one link, your customers record a video or text testimonial in seconds with no login, and you embed a beautiful Wall of Love in minutes. Text and video, unlimited, at one flat price.