Trustpilot Pricing and Trustpilot Business Pricing Plans From $99 to $799 a Month

Trustpilot publishes a starting price for three of its four paid plans. Each one is described on its pricing page as per month, per domain, billed annually, and the page states that all contracts are a 12 month commitment. The quote you receive can be higher than the starting price, because Trustpilot says it considers site traffic, business size per domain and annual revenue.

Two conditions sit on the cheap end. Starter is sold only to new small business customers with up to $5M in revenue, so an established company or anyone returning to Trustpilot starts at Plus. And Plus is the only paid plan with a self-serve free trial, 14 days. Starter is bought directly and Premium and Enterprise go through a demo.

The number that actually scales the bill is the monthly allowance of automated review invitations. Dividing each starting price by its allowance gives a figure worth knowing before a sales call, because it shows the middle plan is the least efficient one.

The response rate column is an illustration, not a Trustpilot figure; your own rate depends on timing, channel and how the request is worded. The point stands at any rate. On Plus you pay roughly $10 to $11 for every review that comes back at a 10 percent response. Free has the same shape at a smaller size: 50 invitations a month, and once they are used you wait for the next month.

Price follows invitations, but several features that decide whether Trustpilot fits a real marketing program are drawn at specific tiers. These rows come from the compare all plans table on Trustpilot's pricing page.

Three lines in that table change budgets more than the headline price. Product reviews are an add-on on every paid plan, so a store that wants star ratings under each product is paying for Trustpilot plus a module. Marketing integrations are zero until Plus, which matters if your review requests are supposed to come from your email platform. And API access is an add-on that only exists on Premium and Enterprise, so connecting Trustpilot to anything custom starts near $10,000 a year before the add-on itself. How the widgets themselves behave on a site is covered on our Trustpilot reviews widget page.

Trustpilot's FAQ answers the contract question directly: "Our initial contract term is 12 months, prepaid." The pricing page adds that you can select a monthly or annual billing cycle when you configure a plan, but the 12 month commitment applies either way. In practice that means a Plus subscription is a $3,828 decision at the starting price, not a $319 one, and it should be budgeted like annual software rather than like a monthly app.

Three more billing facts matter to a US buyer.

Every domain is priced separately. The footnote on Plus, Premium and Enterprise reads "Each domain priced separately." A brand with a US store and a wholesale site, or an agency running several client domains, should expect a quote that multiplies rather than one Plus price.

The quote is personalized. Trustpilot says it considers site traffic, business size per domain and annual revenue, so two companies on the same plan can pay different amounts. The published figures are floors.

Your reviews stay when you stop paying. The FAQ says that if you stop using the service, your reviews stay on your Trustpilot profile page. You lose the paid tools, not the reviews, and the Free plan keeps working with 50 invitations a month.

Most US buyers who price Trustpilot are also looking at a cheaper review app or asking whether they need a public review platform at all. Here is the entry point of each, using starting prices read from each vendor in September 2026. They are not identical products, and the last column says what each one is actually for.

REVIEWS.io sits between them and prices on invites too; its full ladder is on REVIEWS.io pricing, and the head to head is in REVIEWS.io vs Trustpilot. Shopify stores choosing between a $15 app and a $99 platform should read Judge.me vs Trustpilot first, stores that sell on product photos should read Loox vs Trustpilot, and a local business deciding where reviews should live will get more from Trustpilot vs Google reviews.

Here is the same job priced both ways, using yearly starting prices. We kept the rows where Trustpilot is the right buy, because for public, third party verified reviews it is, and our product does not do that job.

The pattern is simple. Trustpilot is priced as a reputation platform: you pay for a neutral public profile, invitation volume and integrations, and that is worth the money when shoppers check Trustpilot before they buy. If the job is getting customers to say something specific about your product and showing it where the buying decision happens, you are paying for a lot of platform you will not use. Plenty of brands run both: Trustpilot for the public score, and a Wall of Love for the proof on their own pages.

For an ecommerce brand or a financial or travel business whose customers really do check Trustpilot before they buy, a paid plan usually earns its cost, because a strong public TrustScore answers a question your own website cannot answer about itself. Starter at $99 a month is a sensible first step if you qualify for it. Plus is where most established businesses land, and its $3,828 yearly floor is the number to compare against.

It is harder to justify when three things are true. Your buyers do not look you up on Trustpilot. You mainly want quotes and videos on your own landing pages. Or you run several domains and would be buying the same platform more than once. In those cases the money usually goes further on collecting testimonials directly with a flat plan, where there is no invitation meter and no 12 month prepayment.

Whichever way you go, get a written quote for every domain and ask which add-ons your use case needs, because product reviews, location reviews, API access and Salesforce are all priced separately from the plan.