Reviews.io vs Trustpilot: Pricing and Which to Pay For

The two platforms charge for opposite things, and that single fact decides which one is cheaper for you. REVIEWS.io prices on how many review invitations you send. Trustpilot prices on the badge, the profile and how many widgets you may display, and it meters invitations far more tightly. At the same $99 a month, REVIEWS.io includes 1,500 review invites and Trustpilot includes 100. If you are buying collection volume, that gap is the whole answer. If you are buying the trustpilot.com profile your customers already search for by name, REVIEWS.io cannot sell you one.

Prices below come from each vendor's own plans page rather than from roundups. REVIEWS.io read on September 2, 2026. Trustpilot read on September 1, 2026, with the price ladder re-confirmed on September 2. Both companies price per top-level domain, which matters more than it sounds and is covered further down.

Reviews.io vs Trustpilot: the short comparison

How much does REVIEWS.io cost?

From the REVIEWS.io plans page, read September 2, 2026. Every tier is month to month, and the page states that "all plans are month-to-month with transparent invite-based pricing. You're never locked in." Annual billing carries a stated 20% saving.

One caveat worth stating because it caught us out. The REVIEWS.io plans page localizes its currency by visitor, so the same ladder renders as AUD or USD depending on where the page is loaded from. The digits are identical either way and match what US buyers report paying, but confirm the currency at checkout rather than trusting a screenshot from a comparison article.

The important line in that table is not any single price. It is that the ladder is built entirely on invitation volume. Everything else moves in the background, but the number you are buying is how many customers you can ask this month.

How much does Trustpilot cost?

From Trustpilot's own plans page. Every paid tier is a 12 month commitment and every paid tier is priced per domain, with the page stating that plans are "per domain, so we need to know each domain you want included in your plan to give you an accurate quote."

Two details in that table deserve more attention than they usually get. The Starter tier is gated: it is available only to new small business customers with revenue up to $5M, so a mid sized company cannot simply buy the cheap plan. And the widget column is a real ceiling, not a footnote. If you want review widgets on your homepage, three category pages, a pricing page and a checkout flow, the two widget Starter plan does not cover it and the next step up is $319.

Which is cheaper, REVIEWS.io or Trustpilot?

REVIEWS.io, decisively, if what you are buying is the ability to ask customers for reviews. Line the two ladders up on the same axis and the gap is not marginal.

That is not a criticism of Trustpilot's pricing so much as a description of what it is selling. Trustpilot is not really charging you for the act of emailing a customer. It is charging for a profile on a destination US consumers recognize, for the badge that goes on your site, and for the widget allowance to display it. The invitation cap is there because volume collection is not the product.

The corollary is the honest reason to pay Trustpilot anyway: if buyers in your category type your brand name followed by the word reviews and land on trustpilot.com, you do not get to opt out of that page existing. Paying gives you invitations to fill it, moderation tools, and the right to embed it. REVIEWS.io has a public profile too, but very few American consumers go looking for it, so it functions as review infrastructure rather than as a trust destination.

Is REVIEWS.io better than Trustpilot?

For an ecommerce store, usually yes, and for three concrete reasons rather than a general preference.

Product level reviews are included rather than being a separate purchase. If you sell forty SKUs, review stars on individual product pages are the thing that moves conversion, and a company level rating on your homepage does much less work. REVIEWS.io treats product and company reviews as one product. Trustpilot's product review capability is a paid add on to a plan that already costs more.

The invitation ladder matches how stores actually operate. An ecommerce business with 3,000 orders a month wants to ask 3,000 people. That is a $299 conversation at REVIEWS.io and an enterprise quote at Trustpilot.

And there is no 12 month lock. Month to month billing on a review platform matters because switching is genuinely painful once reviews accumulate, so the year you commit to is the year you find out whether the tool fits.

Where Trustpilot wins is narrower but real. In financial services, subscriptions, travel, and anything with refund or delivery anxiety, buyers actively distrust reviews shown on the vendor's own site and go looking for an independent source. Trustpilot is the one most American buyers have heard of. If the objection you are trying to answer is "is this company safe to give my card details to," an unfamiliar review platform's badge does less work than a familiar one, whatever the underlying data quality.

Do both platforms show stars in Google Ads?

Yes. Both are approved third party review partners feeding Google's shop ratings, formerly called seller ratings, and on REVIEWS.io that capability starts at the $99 Start-Up plan rather than the $29 entry tier. The thresholds are Google's, not the vendor's: enough unique reviews for the country within the last 24 months, with most merchants qualifying after roughly 100 eligible reviews, and an average composite rating of 3.5 stars or higher for text ads.

The requirement that quietly shapes the cost comparison is that the ad's visible URL domain must match the domain the ratings were collected for. Both platforms price per domain. So a business running three storefronts that wants star ratings on all three ads is looking at three review programs and three subscriptions on either platform. We covered the mechanics of this in more detail in Trustpilot vs Google reviews, which is the comparison most businesses should actually run first, since Google reviews cost nothing and feed local ranking.

Can you use both REVIEWS.io and Trustpilot?

Technically yes, and some ecommerce brands do, running REVIEWS.io for product reviews and Trustpilot for the company profile. It is an expensive combination and it creates a problem nobody warns you about: your customer now receives two review requests for the same purchase, from two systems that do not know about each other, and the second one reads as spam.

If you do run both, stagger them and split the ask. One platform gets the post delivery product review, the other gets a later company level ask tied to a support interaction or a repeat order. Sending both within the same week reliably lowers the response rate on both. Managing that overlap is also the point at which review data starts living in several disconnected systems at once, and getting it back into your warehouse or your email platform usually means connecting the apps and APIs directly rather than exporting CSVs by hand every month.

What neither platform does well

Both are review platforms, and reviews and testimonials are not the same asset. A review is a rating and a comment left on a third party profile under that platform's terms. A testimonial is a specific, attributed statement you asked for, that you own, that you can put on a pricing page next to the objection it answers.

Neither Trustpilot nor REVIEWS.io is built to collect a 90 second video from a named customer with their job title and company, capture written permission with it, and let you place that clip beside a specific pricing tier. That is a different tool doing a different job, and it is why plenty of ecommerce brands run a review platform for star ratings and something else entirely for the proof on their marketing pages. If you already have reviews and the missing piece is what to do with them on your own site, testimonial management software is the category to look at, and the collection side on its own is covered on automated testimonial collection.

There is also a display question that sits underneath both. Trustpilot's widget allowance is a hard ceiling on how many places your proof can appear, and REVIEWS.io widgets carry that platform's branding. If you want the reviews you have already collected to appear on your own site, styled like your own site, without paying per widget, that is what a review widget does, and the Trustpilot specific version of the question is on the Trustpilot widget page.

Which should you pay for?

Answer three questions in this order and the decision usually makes itself.

How many customers will you ask each month? Under 50 and Trustpilot's free tier is the cheapest way to start. Between 100 and 10,000 and REVIEWS.io is cheaper by a wide margin at every step of the ladder.

Do your buyers check an independent source before purchasing? If your category carries real perceived risk, the recognized destination is worth paying for, and that is Trustpilot in the US. If your buyers decide on the product page, product level review stars matter more than a company badge.

Where does the proof need to appear? Count the pages. If it is more than two, Trustpilot's Starter widget allowance does not cover you and the real comparison is REVIEWS.io at $29 against Trustpilot at $319.

Prices change, and the ones above are dated for that reason. Re-read both plans pages before you commit, particularly Trustpilot's, where the 12 month term means a wrong decision costs you a year.