Common Ninja Pricing and Common Ninja Plans for Website Widgets

The commoninja.com pricing page shows four plans and one sentence that changes how to read them: the prices are list prices for a single widget, billed annually, and the price scales with the widget count you choose. We read the page on October 15, 2026. Figures are US dollars and exclude VAT.

Three details sit outside the table. Monthly billing is not offered on any paid commoninja.com plan; the page marks each one as billed annually. The FAQ says VAT is calculated separately based on your country and that discounts may apply at checkout. And the page does not list what each tier includes in widgets, views or branding, so the step from Essentials to Ultimate is a price you can see for a difference you cannot.

The same company sells the same widgets through its own site, through a Wix app and through a set of single purpose Shopify apps, and each channel has its own plans. The Wix listing states plainly that a plan bought through the app covers the widgets you create in it on that site, and that subscriptions bought on commoninja.com are separate and do not carry over.

The practical upshot is that the cheapest route depends on your platform. A Wix site that needs a reviews widget, a FAQ and a logo slider gets all three under one Basic plan with unlimited views. A Shopify store buys each widget type as its own app, with its own bill. Anyone else buys per widget on commoninja.com. One more data point worth knowing before you buy through Wix: the suite's Wix listing showed a 2.2 average rating from 13 reviews on the day we read it.

On the Wix and Shopify plans the limits are published, and the free tiers are small. 300 views a month is about ten visits a day to a single page that carries the widget. A widget in a site wide footer counts a view on every page of every visit, so a site with 400 monthly sessions at three pages each uses 1,200 views, four times the free allowance.

Common Ninja's widget pages describe the free plan as view limited and say paid plans have higher monthly limits. Its pricing FAQ adds the subscription rules: you can cancel at any time and keep using the widgets until the end of the month you paid for, and when a subscription expires the widgets keep working but revert to the free plan, losing premium features. Deleting a widget does not cancel the subscription, which the FAQ answers directly because people get charged for widgets they removed.

All four sell display widgets for any website, and they meter different things. This is what one Google reviews or testimonials widget costs on a small business site, using the cheapest paid plan of each, with the figures from our Elfsight pricing, SociableKit pricing and POWR pricing pages.

Common Ninja is the cheapest way to put one widget on one site by a wide margin. The order changes as the site grows. SociableKit lets one source feed unlimited widgets, so the same Google reviews shown in three layouts is still $110 a year there, while on Common Ninja it is three widgets at a price you only see after choosing the count. We priced those two head to head in Common Ninja vs SociableKit, and Common Ninja against Elfsight in Elfsight vs Common Ninja.

For a small site that needs one or two simple widgets, yes. $24 a year is less than a single month of most review tools, the editor works across Shopify, WordPress, Squarespace, Wix, Webflow and others, and having a FAQ, an opening hours box and a reviews block in one account is genuinely convenient. Common Ninja says more than 500,000 businesses use its widgets.

It is a weaker buy in three cases. If your site gets steady traffic, the commoninja.com plans do not tell you how many views you are buying, so you cannot check in advance whether a footer widget will stay visible. If you need several widgets, the per widget price only appears after you pick a count. And if what you want is testimonials, the Testimonials Slider is a display tool: you type or paste each quote, name and photo yourself. It does not ask customers for anything.

A widget library displays content you already have: reviews pulled from Google, quotes you pasted in, a FAQ you wrote. That covers a lot of a small business site. What it does not do is produce the content that persuades a buyer on a services page, a named customer explaining what they were stuck with and what changed, ideally on video.

That is the part Testimonials does. You send one request link after a job or a renewal, the customer writes a quote or records a short video from their phone with no login, their consent to publish is stored with the submission, and you approve it into a Wall of Love or an embed on any site, including the same Wix, Squarespace or WordPress site that runs your Common Ninja widgets. Plans are flat with no view meter: Starter is $49 a month or $288 a year, and Growth at $89 a month adds automated request sequences and rich snippets. The request flow is on our automated testimonial collection page, and the display side on the testimonial widget page.