Loox Pricing for Loox Reviews and the Loox Shopify App by Order Volume

Loox sells three plans to new stores. The pricing page shows a price for each, the Shopify App Store listing adds the overage rule for Convert, and the help center explains what the free plan's 500 orders actually mean.

Three details change how you should read that table. Beginner's 500 orders are a lifetime allowance, not a monthly one: Loox's help center says that once a store reaches 500 orders after its trial ends, the plan is no longer available and you are prompted to upgrade to Convert. Beginner also caps review request emails at 2,000 a month. And Convert's overage is automatic, so a busy month adds a $50 block without asking.

Stores that joined earlier may still be on the Legacy Scale plan, which Loox no longer sells to new subscribers. It started at $39.99 for 300 orders, added $40 per extra 300, and stopped charging at 6,000 orders, a ceiling of $799.99 a month.

Because Convert is billed in 300 order blocks, the price climbs in even steps until Unlimited caps it. This is what a store pays Loox each month at common order counts, on the cheaper of the two paid plans.

The row to look at is 1,800. Below it, Loox costs roughly 17 cents per order on Convert. Above it, Unlimited turns into one of the cheapest order-metered plans in this category, because it stops counting orders at $299.99 while Okendo and Yotpo keep climbing by order band. The awkward zone is a store that sits at 1,000 orders most of the year and triples in November: Convert is right for eleven months and wrong for one, and you either pay $50 blocks for the peak or switch plans twice.

The order count sets the price, but the feature line is drawn in one place: between Beginner and Convert. Unlimited adds almost nothing on features. These rows are read from the compare plans table on Loox's pricing page.

So the practical question is whether you need anything in the "No" rows. A store that wants video on product pages, stars in Google Shopping, or review requests sent from its Klaviyo flows is a Convert customer from day one, whatever its order count. Unlimited is a billing decision, not a feature decision.

Loox is billed through Shopify, as part of Shopify's 30 day billing cycle, in US dollars. Its pricing page FAQ says there is no annual commitment and you can cancel at any time, and the App Store listing adds that recurring and usage-based charges are billed every 30 days. There is no published annual discount, so the monthly price is the price.

That is genuinely good for a young store: no twelve month contract, and a Convert trial of 14 days to see whether the photo gallery lifts conversion before you pay. The cost is predictability. The $50 blocks are usage charges, so your Loox line on the Shopify invoice moves with sales, and a finance team budgeting a fixed software line will want to set the plan on the peak month, not the average.

All four are Shopify product review apps, and three of them meter orders. Here is what each costs at four store sizes on monthly billing, using US prices read from each vendor in September 2026.

Loox is the most expensive of the four for a small store that wants video, and Judge.me is the cheapest at every size. The honest reversal is at the top: past about 3,500 orders a month, Loox Unlimited at $299.99 undercuts both Okendo and Yotpo, because it stops counting. The Yotpo side of that, band by band and with Klaviyo priced in, is in Loox vs Yotpo. The line by line case for each pairing is in Judge.me vs Loox and Loox vs Okendo pricing, and every Okendo band is on our Okendo pricing page. For a store already paying Klaviyo, Klaviyo Reviews vs Loox prices both at ten order volumes.

Here is the same job priced on Loox and on our plans. We kept the rows where Loox is the better buy, because for photo reviews under a product it usually is. Our product does a different job: it collects brand testimonials in text and video, with the customer's name and permission, and shows them where a buyer decides to trust you.

Plenty of stores run both: Loox for photo reviews under each product, and a Wall of Love for the customer stories that sell the brand itself. How the two sit on one Shopify theme without fighting for the same section is on Shopify testimonials.

For a store that sells something people buy with their eyes, fashion, beauty, jewelry, home decor, and that will actually use customer photos in ads and emails, Loox Convert is a fair buy up to about 1,800 orders a month, and Unlimited is one of the better deals in the category above 3,000. The gallery, the visual sorting and the built-in referral loop are real conversion mechanics.

It is harder to justify in two places. A small store that only needs star ratings and video under its products gets both free on Judge.me, while Loox charges $49.99 for video. And a store sitting between 900 and 1,800 orders pays $150 to $300 a month for a plan whose price moves every time sales do. Loox is the wrong tool altogether for a business with no Shopify catalog: a B2B company, a coach or an agency wants testimonials with a name and a face, not product reviews, and should price a testimonial collection tool instead.