Klaviyo Reviews vs Loox Pricing for Shopify Stores

For a Shopify store that wants reviews inside its Klaviyo flows, Klaviyo Reviews is cheaper than Loox at every volume under 3,500 orders a month, the two cost the same at 3,500, and Loox is cheaper above that. The flip happens because Loox caps its price at $299.99 on Unlimited, while Klaviyo Reviews keeps climbing to $500 at 10,000 orders and $1,000 at 25,000. Below 3,500 orders the Klaviyo bill runs $10 to $125 a month lower; above it, Loox saves $200 a month at 5,000 to 10,000 orders and $700 at 25,000.

Klaviyo prices were read on October 13, 2026 by moving the Reviews slider on Klaviyo's own pricing page through all sixteen of its stops. Loox prices come from its Shopify App Store listing, read on October 15, 2026, and match the plans on Loox's own pricing page. All figures are US dollars a month, before tax. The full ladders are on our Klaviyo Reviews pricing and Loox pricing pages.

Klaviyo Reviews vs Loox at a glance

The row that matters most for a Klaviyo store is the connection. Loox's help center says the Loox and Klaviyo integration is available on the Convert plan and up, so the free Loox plan is not an option if you want review events in your flows. In practice you are comparing Klaviyo Reviews with Loox at $49.99 or more.

Klaviyo Reviews vs Loox pricing at your order volume

Klaviyo sells the smallest stop that covers your month, so a store with 500 orders buys the 1,000 stop. Loox Convert adds a $50 block for every 300 orders past the first 300, and at 1,800 orders Convert reaches $299.99, the same price as Unlimited. Here is the monthly bill at ten store sizes, using the cheaper Loox plan with the Klaviyo integration at each one.

Two patterns are worth reading closely. Under 3,500 orders Klaviyo wins at every size, but the margin swings: it is less than $10 at 500 orders, where Klaviyo's jump from the 250 stop to the 1,000 stop catches up with Loox's second block, and more than $100 at 1,000 and 2,000 orders. Over a year that is $120 at the low point and $1,500 at the high one.

Above 3,500 orders the gap opens fast in Loox's favor, because Klaviyo has no stop between 3,500 and 10,000. A store at 4,000 orders pays $500 for Klaviyo Reviews and $299.99 for Loox Unlimited, which is $2,400 a year for the same job of putting review data into flows. If your store is growing through that range, price both at the order count you expect in twelve months, not the one you have today.

Does Loox integrate with Klaviyo?

Yes, from the Convert plan at $49.99 a month. Loox's help center says the integration is available on Convert and up, and the connection is made from the Loox admin under Settings, Integrations, Klaviyo. Once connected, Loox metrics appear in Klaviyo's flow and segment builders, so you can send Loox review requests from Klaviyo and build follow up flows on review events. The free Loox plan does not include it.

Is Klaviyo Reviews free?

Only up to 50 orders a month, the lowest stop on Klaviyo's slider. The first paid stop is $25 a month for 250 orders. Reviews is billed separately from Klaviyo email and SMS and is not included in either plan, so a free Klaviyo account does not include it. When a month's orders run out, further review requests pause until the next billing cycle, and Klaviyo's help center says those skipped requests cannot be sent later.

Is Loox free?

Loox has a free plan, listed on Shopify as covering up to 500 orders, with review request emails, reminders, a discount for photo reviews and more than 17 widgets. Loox's help center describes those 500 orders as an allowance in total, not per month, after which you are asked to move to Convert. Video reviews, referrals and the Klaviyo integration all start on Convert.

Is Klaviyo Reviews better than Loox?

Klaviyo Reviews is better for a store under 3,500 orders that runs its retention program in Klaviyo and mostly needs star ratings and text reviews on the customer profile. It costs less at every size in that range, there is one vendor and one login, and requests go out from the same account as your flows.

Loox is better for stores that sell on looks. Fashion, beauty, jewelry and home decor brands use Loox for its photo and video review galleries, visual sorting and a built in referral program, and its Shopify listing adds Google, Meta and TikTok syndication, API access and webhooks on Convert. Above 3,500 orders Loox is also the cheaper option by a wide margin, so a larger store that values the gallery gets more product for less money.

Whichever you choose, a review request program at scale brings replies with it. Customers answer the request email with sizing questions, delivery problems and return requests, and a store doing thousands of orders a month often puts an AI customer service agent in front of the inbox so those replies get answered the same day instead of sitting behind the review queue.

What about Judge.me, Okendo and Yotpo?

Most Klaviyo stores price more than two apps. Judge.me connects to Klaviyo on its single $15 paid plan, which makes it the cheapest route to reviews in flows at almost any size; the numbers are in Judge.me vs Klaviyo Reviews. Okendo only connects from its $299 Power plan, covered in Klaviyo Reviews vs Okendo, and Yotpo is in Klaviyo Reviews vs Yotpo. If Loox is your other finalist against Judge.me rather than Klaviyo, see Judge.me vs Loox.

Where brand testimonials fit next to product reviews

Klaviyo Reviews and Loox both collect product reviews: stars, a comment and often a photo under a SKU, requested after delivery and priced per order because every order is a request. That is the right tool for a product page.

A testimonial does a different job. It is a named customer saying why they trust the brand, in a sentence or a short video, and it goes on the homepage, a paid social landing page, a wholesale page or the About page where a star average carries little weight. You ask your best customers for it once, not every order, so it should not be priced per order. Testimonials collects those from one link, with the customer's permission to publish stored on each one, and embeds them as a Wall of Love or a slider on your Shopify theme. Plans are flat, from $24 a month billed yearly with unlimited text and video, and the price does not move when your order count does. See how it sits beside a review app on our Shopify testimonials page, or try the collector in the demo above.