Klaviyo Reviews vs Yotpo Pricing for Shopify Stores
October 13, 2026 · Testimonials
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For a Shopify store that already runs its email in Klaviyo, Klaviyo Reviews costs less than Yotpo, or within a dollar of it, up to 3,500 orders a month, and Yotpo is cheaper between 3,500 and 6,000. Klaviyo Reviews costs $25 at 250 orders, $90 at 1,000, $175 at 2,000, $300 at 3,500 and $500 at 10,000. Yotpo Reviews costs $15 to $129 on Starter and $119 to $379 on Pro, and its Klaviyo integration sits on Pro. At 1,500 orders a month that is $175 against $269.
Klaviyo prices were read on October 13, 2026 by moving the Reviews slider on Klaviyo's own pricing page through all sixteen of its stops. Yotpo prices come from the order bands behind Yotpo's pricing page and its Shopify App Store listing, read in September and October 2026. All figures are US dollars a month, before tax. The full ladders are on our Klaviyo Reviews pricing and Yotpo pricing pages.
Klaviyo Reviews vs Yotpo at a glance
| Klaviyo Reviews | Yotpo Reviews | |
|---|---|---|
| What sets the price | Orders a month, sold in fixed stops | Orders a month, in bands, plus the plan you pick |
| Free | Up to 50 orders a month | Up to 50 orders a month |
| Entry paid price | $25 a month at 250 orders | $15 a month on Starter, up to 99 orders |
| Top self-serve price | $20,000 a month at 1,000,000 orders | $379 a month on Pro, up to 5,999 orders |
| Above that | Klaviyo sales | Premium or Enterprise, quoted by sales |
| Klaviyo connection | Native, reviews sit on the Klaviyo profile | Integration on Pro, from $119 |
| Review requests | Email or SMS from your Klaviyo account | Yotpo's own request emails |
| Google Shopping | Sync to a Google Shopping feed | Starter, from $15 |
| Google Seller Ratings | Not listed on the pricing card | Pro, from $119 |
| Platforms | Shopify and WooCommerce only | Shopify and other platforms |
| Billing | Separate from Klaviyo email and SMS | Separate from other Yotpo products |
| Yearly price | No yearly discount shown | Starter $144 a year, Pro $1,068 a year at the entry band |
The row that decides most of these comparisons is the Klaviyo connection. Yotpo's cheapest plan, Starter, is the lowest price in the table at small volumes, but it does not include the Klaviyo integration. A store that wants review events in its Klaviyo flows has to compare Klaviyo Reviews with Yotpo Pro, not with Starter, and that changes the answer.
Klaviyo Reviews vs Yotpo pricing at your order volume
Both apps charge for orders, but they slice the volume differently. Klaviyo sells a stop and you buy the smallest one that covers your month. Yotpo sells a band, and Starter is not offered above 999 orders. Here is the monthly bill at nine store sizes.
| Orders a month | Klaviyo Reviews | Yotpo Starter | Yotpo Pro | Cheaper with Klaviyo flows |
|---|---|---|---|---|
| 100 | $25 | $24 | $119 | Klaviyo by $94 |
| 250 | $25 | $59 | $119 | Klaviyo by $94 |
| 500 | $90 | $89 | $169 | Klaviyo by $79 |
| 800 | $90 | $129 | $269 | Klaviyo by $179 |
| 1,500 | $175 | Not offered | $269 | Klaviyo by $94 |
| 2,500 | $300 | Not offered | $299 | Yotpo by $1 |
| 3,500 | $300 | Not offered | $329 | Klaviyo by $29 |
| 4,500 | $500 | Not offered | $379 | Yotpo by $121 |
| 8,000 | $500 | Not offered | Premium, quoted | Depends on the quote |
The last column compares Klaviyo Reviews with Yotpo Pro, because that is the Yotpo plan that talks to Klaviyo. If you do not care about Klaviyo at all, Yotpo Starter matches or beats Klaviyo Reviews below 600 orders: $24 against $25 at 100 orders, $89 against $90 at 500.
Two places on the curve deserve attention. At 500 orders, Klaviyo Reviews already costs $90, because the stop below covers only 250 orders and the next one is 1,000. And from 3,500 to 6,000 orders the order reverses: Klaviyo jumps straight to its $500 stop with nothing in between, while Yotpo Pro tops out at $379. A store that sits around 4,500 orders pays $1,452 a year more on Klaviyo Reviews.
Klaviyo also handles running out differently. When a month's orders are used up, its Reviews page says further review requests are paused for that billing cycle, and the skipped orders cannot be requested again later. Price the stop for your busiest month, usually November, not your average one.
Is Klaviyo Reviews better than Yotpo?
Klaviyo Reviews is better for a brand that runs its retention program in Klaviyo and wants reviews on the same customer profile as its email and SMS, with no second vendor and no integration to keep working. Yotpo is better for review depth: Google Seller Ratings on Pro, a longer track record as a review product and a large Shopify App Store following, with 4.8 stars from 4,636 reviews when we read the listing.
On features, both do the core job. Klaviyo's pricing card lists review collection and display with your brand assets, automatic requests by email or SMS, website widgets, and AI headline suggestions and quick replies, and its help center adds a sync to a Google Shopping feed. Yotpo puts photo and video reviews and Google Shopping on Starter, and the Klaviyo integration and Seller Ratings on Pro.
Where they differ most is what happens to the review after it is written. In Klaviyo it becomes data on the profile, so a flow can branch on "left a four star review of this product" without anything passing between systems. In Yotpo it lives in Yotpo and reaches Klaviyo through the integration. For a store that sends a newsletter and an abandoned cart email, that difference is worth little. For a retention team that edits post-purchase and winback flows every week, it is the reason to pay.
Does Yotpo integrate with Klaviyo?
Yes, on Yotpo's Pro plan, which starts at $119 a month. Yotpo lists the Klaviyo integration among the Pro features on its pricing page, so a store on Starter that wants review events in Klaviyo has to move up a plan. That is the hidden cost in the comparison: at 800 orders a month Yotpo Starter is $129, but Yotpo with Klaviyo is $269, against $90 for Klaviyo Reviews.
Is Klaviyo Reviews free?
Only up to 50 orders a month, which is the lowest stop on Klaviyo's slider at $0. The first paid stop is $25 a month for 250 orders. Reviews is billed separately from Klaviyo email and SMS and is not included in either, so the free Klaviyo email plan does not unlock it. Yotpo has the same 50 order free tier.
Which one to pay for
Three questions settle it for most stores.
Do your flows run on review data? If post-purchase and replenishment flows drive a meaningful share of repeat revenue and your team changes them often, keeping reviews on the Klaviyo profile is worth paying for, and Klaviyo Reviews costs less than Yotpo Pro, or within a dollar of it, up to 3,500 orders. If you want to check that assumption before paying for it, put your store revenue and your channel data in one marketing dashboard and look at what post-purchase flows actually return.
Where will your order count be in a year? Klaviyo's stops are far apart in two places. Growing from 250 to 300 orders moves the bill from $25 to $90, and passing 3,500 moves it from $300 to $500. Yotpo's bands are narrower, so its bill rises in smaller steps. Price the plan you will need after next November.
Are you on Shopify? Klaviyo Reviews works only with Shopify and WooCommerce. On BigCommerce, Wix or a custom cart it is not an option, and Yotpo or another review app makes the decision for you.
If neither price feels right, the cheapest route to reviews inside Klaviyo flows is usually Judge.me at $15 a month with its Klaviyo integration, which we priced against Klaviyo in Judge.me vs Klaviyo Reviews pricing. And if you are comparing Yotpo with an invite-metered app instead, REVIEWS.io vs Yotpo pricing runs the same exercise.
Product reviews and testimonials are different purchases
Klaviyo Reviews and Yotpo both collect product reviews: stars and short comments under each SKU, asked of every buyer after delivery, which is why both price by order. A testimonial is a different asset. It is a named customer explaining what changed for them, in a sentence or a short video, used on your homepage, a landing page for paid traffic or a wholesale page, where a star average under a product carries little weight.
You ask for testimonials from the customers who had the best result, not from every order, so testimonial software is not metered by orders. Our plans are flat at $49 a month on Starter or $288 a year, with unlimited text and video testimonials collected from one link and shown on a Wall of Love or an embed. Our Shopify testimonials page shows how brand testimonials sit next to a product review app on the same store, and you can try the request flow in the demo at the top of this page.
Collect proof without chasing
Send one link, your customers record a video or text testimonial in seconds with no login, and you embed a beautiful Wall of Love in minutes. Text and video, unlimited, at one flat price.