Trustmary vs Trustpilot: Pricing and Which to Pay For

Pay for Trustmary if you want to collect feedback and testimonials and publish them on your own site; pay for Trustpilot if you want reviews on a public, independent profile that shoppers already recognize. They are different purchases. Trustmary's cheapest paid build is $26 a month billed yearly and its Recommended Starter is $203. Trustpilot starts at $99 a month per domain for small businesses and $319 for everyone else, on a 12 month prepaid contract.

Most comparisons of the two score them as interchangeable review apps. They are not, and the difference decides who owns the content, who controls what gets shown, and which bill grows as you do. Every price below was read from each vendor's own pricing page in September 2026.

Trustmary vs Trustpilot at a glance

Trustmary pricing vs Trustpilot pricing

Trustmary does not sell fixed tiers so much as a base of widget views and survey responses with add-ons on top. Trustpilot sells tiers, and every paid tier is priced per domain. Here are both ladders side by side, billed yearly.

Two lines in the fine print change these numbers. Trustpilot marks every tier "from", notes that each domain is priced separately, and says your quote reflects site traffic, business size and annual revenue, so the card price is a floor. Its Starter plan is limited to new small business customers, which makes Plus at $319 the real entry point for an established company. On the Trustmary side, the Starter card is Build Your Plan with four add-ons switched on, and two of them, Analytics and Premium Support, are $157 of the $203. We break that bundle down line by line in Trustmary pricing.

Is Trustmary cheaper than Trustpilot?

Yes, at almost every size. A single business showing testimonials on one site can run Trustmary for $312 a year, while the cheapest paid Trustpilot plan is $1,188 a year and only if you qualify for Starter. The gap narrows only when you need Trustmary's add-ons or high view counts, and even Trustmary Business at $5,556 a year sits below Trustpilot Premium at $9,588 for a single domain.

Price is not the only axis, though. Trustpilot's money buys something Trustmary cannot sell: an independent third party vouching for the reviews. That is worth real money to an ecommerce store whose visitors do not know the brand and look for the green stars before they enter a card number. It is worth much less to a B2B firm or a service business whose buyers want to hear from a customer like them.

Which is better for testimonials, Trustmary or Trustpilot?

Trustmary, because Trustpilot does not collect testimonials in the marketing sense. A Trustpilot review is a public rating written for other shoppers, and it stays on Trustpilot. You can show it on your site through a TrustBox widget, but you cannot edit it, ask a follow-up question, or record it as video.

Trustmary starts from a feedback survey, usually NPS, and then asks respondents to turn their answer into a testimonial you can publish. That gives you quotes written for your own pages, with the customer's name, role and permission, which is what a landing page or a sales deck needs. The trade is credibility: a curated testimonial on your own site is your advertisement, and savvy buyers read it that way.

Can you use an NPS survey to decide who gets a Trustpilot invitation?

No. Trustpilot's guidelines for businesses tell companies to invite everyone in the same way, regardless of whether they had a positive or negative experience, and they list as a violation "setting review invitations to go out to customers at a certain stage in the customer journey that will only be reached by people who have had a good experience." Sending Trustpilot invitations only to NPS promoters is exactly that.

This is where buyers who own both tools get into trouble. Filtering by satisfaction is normal practice for choosing which testimonials to feature on your own site, provided the quotes are genuine and you are not presenting a curated set as an unfiltered review feed. Point the same filter at Trustpilot and you are breaking the platform's rules, and Trustpilot says it removes biased reviews and takes action against the business. If you run NPS, send the detractors to your support team as a ticket, where a help desk with SLA tracking makes sure someone actually closes the loop, and invite every customer to Trustpilot on the same schedule.

What does each cost for a real program?

Trustpilot's per domain rule is the one to price carefully. A brand with US, UK and Canadian storefronts on three domains is buying three plans. We walked through the same trap against another invitation-based platform in REVIEWS.io vs Trustpilot.

What happens to your reviews if you cancel?

On Trustpilot, your reviews stay on your public profile after you stop paying, which Trustpilot's own FAQ confirms. That cuts both ways: you keep the history, and you cannot take it with you or take it down.

On Trustmary, the testimonials are content you collected, so export them before you cancel. The widgets on your site stop rendering when the account lapses, which is true of every hosted widget including ours.

When neither is the right purchase

Plenty of teams comparing these two want one thing: real customers, in text and on video, on their landing pages, without a view meter and without a 12 month contract. That is a smaller job than either product is built around. Trustmary makes you buy it through survey responses and widget views; Trustpilot makes you buy it through a public profile you do not control.

Testimonials does that job directly. You send one link, the customer writes or records a video in the browser with no login, their consent is saved with the quote, and you collect testimonials into one Wall of Love you embed with a line of code. Plans are $49 a month or $480 a year for Starter, with unlimited text and video and no widget view meter; see pricing for Growth and Studio. If you already have Trustpilot reviews you want to keep showing, our Trustpilot reviews widget page covers how to display them, and the Trustmary alternative page compares us with Trustmary feature by feature.

Frequently asked questions

Is Trustmary the same as Trustpilot?

No. Trustmary is a feedback and testimonial tool that publishes curated content on your own website. Trustpilot is a public review platform where customers post reviews on trustpilot.com that anyone can read. The names are similar and both show star ratings in widgets, but they solve different problems and are owned by unrelated companies.

Does Trustpilot have monthly billing?

Trustpilot's plans page says all contracts are a 12 month commitment and its FAQ describes the initial term as 12 months, prepaid. The published prices are shown per month, per domain, billed annually. Trustmary offers genuine month to month billing, at a slightly higher monthly rate than its yearly price.

Can Trustmary import Trustpilot reviews?

Trustmary's pricing page lists automated import from Google, Facebook, G2, Capterra, TripAdvisor and Yelp, plus spreadsheet and manual import. Trustpilot is not on that list, so check with Trustmary before buying if showing Trustpilot reviews in a Trustmary widget is the reason you want it.