Trustindex vs Trustpilot: They Are Not the Same Product

Trustindex and Trustpilot are not competitors, and comparing them like-for-like is the mistake that sends people down the wrong path. Trustpilot is a review platform: customers write reviews that live on trustpilot.com, and your business pays to solicit and manage them. Trustindex is a display layer: it reads reviews that already exist on other platforms, Trustpilot included, and renders them as a widget on your own site. One creates the reviews. The other shows them. You can run both at once, and plenty of companies do.

The confusion is understandable. The names are nearly identical, both sell trust, and both put star ratings on websites. But the pricing tells you immediately that they are doing different jobs: a full year of Trustindex costs less than one month of Trustpilot.

What is the difference between Trustindex and Trustpilot?

Trustpilot hosts reviews. Trustindex displays them. Trustpilot owns a public destination where consumers read and write reviews about companies, and it sells businesses the ability to invite customers there and manage what comes back. Trustindex owns no reviews at all; it connects to review sources you already use and turns them into an embeddable widget.

The last row surprises people, so it is worth stating plainly: neither product records video from a customer. Both deal in written reviews and star ratings.

Trustindex vs Trustpilot pricing

This is where the two products separate most sharply, and the numbers are not close. Both sets were checked against each vendor's own pricing page in August 2026.

Read those two tables next to each other. Trustindex Single is $65 for a year. Trustpilot Starter is from $99 for a month, on a twelve month contract, which works out near $1,188 a year for a single domain. That is roughly eighteen times the price, and the entry tier is gated to companies under $5M in revenue, so a mid-sized business cannot buy the cheap row at all and starts at Plus.

Trustpilot also charges per domain at every paid tier, which catches multi-brand companies off guard. Trustindex charges per domain too, but its unlimited-domain plan is $349 a year, while Trustpilot's cheapest unlimited-domain option is Premium.

None of this makes Trustpilot overpriced. It is selling something Trustindex does not sell: a public, indexed destination with consumer recognition, plus compliance and moderation machinery. You are paying for the platform, not the widget.

Can Trustindex display Trustpilot reviews?

Yes. Trustpilot is one of the review sources Trustindex reads, alongside Google, Facebook, Yelp, Tripadvisor, Booking.com and the rest of its advertised 133 platforms. This is the single most useful thing to know about the comparison, because it means the two products compose instead of competing.

The common setup for a company that has both: collect reviews through Trustpilot because it is the platform your buyers recognize, then use Trustindex to pull those reviews, combine them with your Google reviews, and render everything in one widget on your website. You are not choosing between them. You are choosing whether you need a review platform at all, and separately how you want to display whatever you end up with.

Trustpilot does ship its own widgets, the TrustBox family, and they are included in the paid plans. If Trustpilot is your only review source, you do not need Trustindex; use the TrustBox and save the $65. Trustindex earns its place when you have reviews scattered across three or four platforms and want one consistent widget instead of three mismatched ones.

Which one should you actually buy?

Work backwards from the problem rather than from the feature lists.

Buy Trustpilot if you sell to consumers who already look companies up there, if a public profile with an indexed rating is worth something to you commercially, or if you need review moderation and compliance handled by a third party. Ecommerce, financial services, travel and utilities are the categories where a Trustpilot profile genuinely moves conversion, because buyers go looking for one.

Buy Trustindex if you already have reviews somewhere and just want them on your website cheaply. If you run a restaurant with 300 Google reviews, or a hotel with Booking.com and Tripadvisor scores, Trustindex at $65 a year is very hard to beat, and unlike most widget tools it does not cap monthly views, so your widget will not switch itself off when a page gets busy.

Buy neither if the actual problem is that you do not have enough proof yet. This is more common than either vendor's marketing admits. A widget cannot display reviews that do not exist, and a review platform cannot make a B2B buyer write publicly about a vendor when their marketing policy forbids naming suppliers. If your happy customers would say something kind but will never post it on a public site, you have a collection problem, and neither of these products solves it.

One more consideration if you are weighing a Trustpilot profile: those pages rank. A Trustpilot listing for your company will often show up on the first page for your own brand name, sometimes above pages you control, which cuts both ways depending on what the rating says. If owning your brand's search results matters, the answer is usually to publish enough of your own pages to fill that result rather than to avoid the platform.

What neither Trustindex nor Trustpilot does

Three things, and they are the reason a third category of tool exists.

Video. Neither product records a video testimonial. Trustpilot deals in written reviews with star ratings. Trustindex's published feature list and widget catalog contain no video review collection and no video review widget; the only video item is a YouTube Gallery widget that embeds a channel you already publish to. If a ninety second clip of a customer explaining the problem you solved is part of your sales plan, you need a different product.

Proof you own. A Trustpilot review lives on Trustpilot. A Google review lives on Google. Both can be moderated, filtered or removed by the platform, and a suspended profile takes the whole set with it. A testimonial a customer gives you directly does not have that failure mode, and it comes with you if you ever leave.

Length and specificity. Reviews are short and generic by nature, because the person writing one has no idea which objection your buyer is stuck on. A testimonial you requested can answer exactly that, because you got to ask the question. The full distinction is worked through in testimonial versus review.

If those three matter to you, the comparison you actually want is not Trustindex against Trustpilot but aggregation against collection, which is covered on the Trustindex alternative page. If you only need your existing Google rating on the site, the Google reviews widget page covers that, and the whole category sits side by side on the best testimonial software roundup.

Is Trustpilot worth it for a small business?

Usually not at the paid tiers, and the free plan is better than people assume. Fifty review invitations a month is enough for most small businesses to build a respectable profile over a year, and it costs nothing. The jump to Starter at from $99 a month buys you 100 invitations, two widgets and one user seat, which is a large amount of money for fifty extra invitations.

The honest test: would a customer of yours check Trustpilot before buying? For a consumer ecommerce brand, often yes, and the profile pays for itself. For a local service business, almost never, because those buyers check Google. For B2B software, rarely, because those buyers check G2 and ask peers. Spend the money where your buyers actually look, and put whatever you collect on your own site with something cheap.

The short version

Trustpilot generates reviews on its own public platform and charges monthly, per domain, on an annual contract, starting from $99 a month. Trustindex displays reviews from 133 platforms including Trustpilot, charges $65 to $349 a year depending on how many domains you have, and does not meter views. They are complementary, not alternatives. Neither one collects video, and neither gives you proof you own, which is a separate purchase and a separate decision.